Growth

Why Some Collision Repair Shops Get Top Dollar from Consolidators - And Others Don't

As the consolidation wave continues to sweep across the collision repair industry, not all shops are created equal in the eyes of strategic buyers. Some command top dollar. Others get passed over entirely. Here’s what separates the standout shops from the rest, based on the latest insights from across the industry.

As the consolidation wave continues to sweep across the collision repair industry, not all shops are created equal in the eyes of strategic buyers. Some command top dollar. Others get passed over entirely. Here’s what separates the standout shops from the rest, based on the latest insights from across the industry:

1. Strong and Consistent Margins

At the core of any high-value acquisition is reliable profitability. Consolidators are looking for shops with well-documented financials, consistent gross profit margins (typically over 45%), and EBITDA margins in the 15–20% range. Buyers want to see multi-year performance that isn’t just a fluke—stability and repeatability are key. Shops with these strong margins often command premium multiples of 4-6x EBITDA, particularly for high-growth or scaled multi-site operations.

Clean books, solid revenue tracking, and transparency around expenses allow acquirers to underwrite a deal with confidence. If a shop can’t show sustainable EBITDA north of $1 million, it will struggle to attract serious offers.

2. OEM Certifications and Advanced Repair Capability

Top-dollar shops aren’t just profitable—they’re also technically advanced. OEM certifications from brands like Tesla, Mercedes-Benz, Audi, BMW, and Rivian are increasingly non-negotiable for buyers seeking to future-proof their platforms.

But it’s not just about the plaque on the wall—consolidators want shops that:

  • Consistently follow OEM repair procedures without cutting corners
  • Invest in technician training and upskilling
  • Use factory-approved tools and equipment
  • Document every repair properly for compliance and liability protection

The “old school” way of doing things won’t cut it anymore. High-performing shops embrace cutting-edge technology, calibration, and documentation. These shops are not only more efficient—they’re more defensible in a legal environment and trusted by insurers and customers alike.

3. Location, Market Demographics, and Real Estate Visibility

A great shop in the wrong place can still be a tough sell. Location matters—a lot. Shops located in growth markets with strong car parc trends, affluent customer bases, and high insurer activity tend to get higher multiples. Urban or suburban areas with easy access, high visibility, and strong drive-by traffic are particularly desirable.

Shop appearance and customer experience also significantly impact valuation. Facilities with strong curb appeal, cleanliness, and modern customer areas signal attention to detail and quality that buyers value.

Also, real estate ownership (or a long-term, market-rate lease) can sweeten the deal and create more negotiating power. Buyers are looking for long-term operating security.

4. Skilled, Stable Staff and Operational Discipline

Consolidators aren’t just buying a facility—they’re buying a team. Shops with low turnover, tenured leadership, and a culture of continuous improvement are incredibly valuable. Trained technicians, strong estimators, and a reliable GM create continuity post-sale.

Shops that lean into modern SOPs, digital workflows, and accountability systems stand out. Consolidators want to see that the team isn’t reliant on one person (usually the owner) and can thrive under new ownership.

5. Balanced Revenue Mix and Strategic Risk Management

Too much reliance on any one insurer (especially a low-paying DRP) or a single OEM can be a red flag. High-performing shops have a diversified revenue stream, with a healthy mix of:

  • OEM direct referrals
  • DRP work with quality carriers
  • Customer pay
  • Fleet/commercial clients
  • ADAS calibrations or glass

Balance is the name of the game. Shops that are 100% DRP or overly dependent on one manufacturer carry more risk—and that means less value.

The Bottom Line

Collision repair businesses that pull top dollar in today's market typically check these boxes:

  • $1M+ in EBITDA
  • 15–20%+ EBITDA margins
  • High-value OEM certifications
  • Technically trained, stable staff
  • Strategic location in a growing market
  • Strong curb appeal and customer experience
  • Embrace of technology and proper documentation
  • Balanced, diversified sales mix

On the flip side, shops that are financially unstable, operationally outdated, overly dependent on one revenue source, or located in declining markets often can’t even get an offer. In a consolidating landscape, being good isn't good enough anymore—you have to be great and prepared.

05/13/2025

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Why Some Collision Repair Shops Get Top Dollar from Consolidators - And Others Don't
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